Champion Modular, Inc. rekindles All American Homes® brand

Troy, Michigan November 06, 2017

Champion Modular, Inc. is pleased to announce that — as part of its 2016 acquisition of multiple manufacturing plants and renowned modular home brands — it is revitalizing and re-launching All American Homes®. This series of more than 25 ranch, bonus-ranch, cape and two-story modular homes features high-end craftsmanship at affordable prices.

The All American Homes' legacy began in the 1970s and, after changes in ownership and a brief hiatus, officially debuts January 17 – 19, 2018, at the Louisville Manufactured Housing Show in Louisville, Kentucky. It is during this industry-exclusive show that Champion Modular will unveil the first home in the lineup: The Brooklyn, a three-bedroom, two-bath ranch model, showcasing the latest in design, styling and smart-home technology.

Just as with Champion's other brands, we know the pillars that will make All American Homes a success are its innovation, premium craftsmanship and commitment to integrity, This new line is a continuation of an undeniably rich heritage, but it is also so much more than that. It is a reflection of this brand's evolution — an evolution that mirrors the tastes of its customers and fits their diverse wants, needs and lifestyles.

Mark Yost, president of Champion Home Builders

It was with these customers in mind that Champion endeavored to bring All American Homes back to the market. This began with gaining insight into their valuable perspectives on what made the brand so iconic in the past, in order to make it successful today

"Our goal was to not only reestablish the All American Homes brand, but to reinvigorate it," reflected David Reed, vice president of Champion Modular. "To do so, we hit the road and spoke directly with many former All American customers, incorporating their feedback into our formula for success. The result is a solid product offering that integrates the preferences of its customers, but does so without sacrificing quality or affordability."

A former customer of All American Homes weighed in on what the brand re-launch means to his company:

"All American Homes was a top modular homebuilding company for decades, so we are very happy to see it return," said Bob Lang, owner of LaPorte Housing Specialists, Inc., in LaPorte, Indiana. "We have nothing but great memories working with All American in the past and look forward to once again championing the All American name."

All American Homes' select building materials and amenities include cabinets by Merillat®; faucets by Kohler®; appliances by Whirlpool®; and Silver Line® windows by Andersen Windows and Doors®. Detailed product information and pricing will be available at the 2018 Louisville Manufactured Housing Show. To learn more about All American Homes, visit allamericanhomes.com.

Media Contact:
Paul Perugi
Director, Marketing
Champion Home Builders, Inc.
248-614-8275
pperugi@championhomes.com

About Champion Homes, Inc.

Champion Homes, Inc. (NYSE: SKY) is the largest independent, publicly traded, factory-built housing company in North America and employs approximately 8,700 people. With more than 70 years of homebuilding experience and 42 manufacturing facilities throughout the United States and western Canada, Skyline Champion is well positioned with a leading portfolio of manufactured and modular homes, ADUs, park-models and modular buildings for the single-family, multi-family, and hospitality sectors.

In addition to its core home building business, Skyline Champion operates a factory-direct retail business with 31 retail locations across the United States, and Star Fleet Trucking, providing transportation services to the manufactured housing and other industries from several dispatch locations across the United States.

Skyline Champion builds homes under some of the most well-known brand names in the factory-built housing industry including Skyline Homes, Champion Home Builders, Genesis Homes, Athens Park Models, Dutch Housing, Excel Homes, Homes of Merit, New Era, Redman Homes, ScotBilt Homes, Shore Park, Silvercrest, Titan Homes in the U.S. and Moduline and SRI Homes in western Canada.

Learn more about our products and services on the following company brand websites:

Manufactured and Modular Homes
www.championhomes.com
www.skylinehomes.com
www.genesishomes.com

Park Model RVs
www.athenspark.com
www.shorepark.com

Star Fleet Trucking
www.starfleettrucking.com

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