TROY, Mich.--(BUSINESS WIRE)--Champion Homes, Inc. (NYSE: SKY) (“Champion Homes”) today announced Skyline Homes, a member of the Family of Champion Homes Brands, was named America’s Most Trusted Manufactured Home Builder 6 Years in a Row 2021-2026.
The Family of Champion Homes Brands represented the three most trusted brands in the study, demonstrating the depth and breadth of consumer confidence in the Champion portfolio.
“We’re thrilled to receive this exceptional recognition, which highlights that the Family of Champion Homes Brands is synonymous with quality and reliability for homeshoppers in a dynamic housing market,” said Champion Homes President and CEO Tim Larson. “This award reflects our team’s commitment to building durable, attainable homes while providing the best-in-class customer experience.”
For a record sixth consecutive year, Skyline Homes was recognized as the most trusted brand among consumers shopping for a manufactured home in the America’s Most Trusted study. The survey, conducted by Lifestory Research, is the longest-running independent research program that examines consumers' opinions on brand trust.
The Family of Champion Homes Brands represented the top three brands in the study, underscoring the strength of the Champion portfolio. Skyline Homes earned the highest Net Trust Quotient Score of 106.8, up from 98.4 in 2025. Champion Homes had the second-highest score in the study with 106.1, a jump from 97.5 in 2025. Completing the top three-ranked brands was Genesis® Homes, Champion’s builder-developer brand, which received the third-highest score of 105.7, an increase from 97.8 last year.
The study surveyed 47,774 consumers actively shopping for a manufactured home in the last 12 months. The survey looked at the ten largest manufactured home builder brands in the United States. Consumers rated their trust in the brands, the quality of the brands and their likelihood of recommending them to others.
“The 2026 results show that consumer trust in the home-building sector remains remarkably persistent,” Lifestory Research announced in a statement. “This consistency underscores a broader market truth: once home buyers place their trust in a builder, that trust becomes a lasting competitive advantage that meaningfully influences brand strength and buyer consideration in a dynamic housing environment.”
About the America's Most Trusted® Study
The Lifestory Research America's Most Trusted® study is the longest-running independent research program that examines consumers' opinions on brand trust. Lifestory Research conducts the annual survey in which people anonymously assess brands encountered while searching for specific products. This research uses the highest-quality social and opinion science practices to provide consumer-driven data insights. America's Most Trusted® is a registered trademark of Lifestory Corporation. For more information, visit https://www.lifestoryresearch.com/americas-most-trusted.
About the Net Trust Quotient Score
The Net Trust Quotient Score is a metric that assesses brands based on their trustworthiness through a series of targeted questions for consumers. The responses are then categorized into three consumer groups: advocates (consumers who express strong trust in the brand), neutrals (those who trust the brand but do not consider it superior to others) and antagonists (consumers with little to no trust in the brand). These evaluations are quantified using statistical methods to standardize the responses and demonstrate how each brand ranks relative to all brands surveyed.
About Lifestory Research
Leaders, companies, and brands know that great ideas are only helpful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. Lifestory Research is passionate about customers, employees, brands, and the science of influence. For more information, please visit www.lifestoryresearch.com.
Champion Homes, Inc. (NYSE: SKY) is a leading producer of factory-built housing in North America and employs more than 9,000 people. With more than 70 years of homebuilding experience and 46 manufacturing facilities throughout the United States and western Canada, Champion Homes is well positioned with an innovative portfolio of manufactured and modular homes, ADUs, park-models and modular buildings for the single-family, multi-family, and hospitality sectors.
In addition to its core home building business, Champion Homes provides construction services to install and set-up factory-built homes, operates a factory-direct retail business with 72 retail locations across the United States, and operates Star Fleet Trucking, providing transportation services to the manufactured housing and other industries from several dispatch locations across the United States.
Manufactured and Modular Homes
www.championhomes.com
www.skylinehomes.com
www.genesishomes.com
Park Model RVs
www.championparkmodelscabins.com
Star Fleet Trucking
www.starfleettrucking.com
Contacts
Investors
Alex Thompson and Cody Cree
investorrelations@championhomes.com
(248) 614-8211
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